Our Story

Our Story

HANDMADE IN INDIA

Founded in January 2020, Postcard is an Indian brand offering handcrafted clothing for women. Our products are carefully made by local artisans using different craft techniques. We support sustainable and fair trade practices, by choosing to use natural materials and traditional craftsmanship.

We are on a journey to collect different crafts and combine them with modern and vintage aesthetics to deliver products that are beautiful, comfortable, and unique. At Postcard, we aim to never compromise on our ethical responsibilities and to consciously strive to make a shift from fast fashion to slow and mindful living.

handcrafted clothing

Consciously designed timeless pieces

Our textiles mostly comprise of handwoven cotton, linen, and linen silk, skillfully crafted by artisans of Bihar, West Bengal, Rajasthan, and Gujarat. Our products are hand-dyed using traditional skills with natural or AZO-free dyes. We at Postcard, always try to take the minimalistic approach, be it in our designs, use of colors, or even in our packaging.

Our Values

We believe in three core values:
THEIR RESPECT
OUR LOVE
YOUR SMILE
These are our assets and our profits too!

handcrafted clothing

write a little, search a little,

make a wish, dream a little,

and if you feel pretty,

do pass on to your little.

life is short, but not so little,

so just sit and relax,

let Postcard solve your riddle!